With Hong Kong’s ageing population growing rapidly, the demand for high-quality elderly care services is increasing. As a property developer with a strong focus on community needs, Chinachem Group has expanded its efforts beyond real estate to support the evolving requirements of senior living and healthcare. Through research, strategic partnerships, and investment in elderly care services, the Group is working to improve housing and care options for the city’s elderly population.

 

In 2022, Chinachem Group acquired Pine Care Group (hereafter referred to as Pine Care), a well-established provider of elderly care services with over 36 years of experience. This acquisition has reinforced the Group’s commitment to offering high-quality, accessible care for seniors in Hong Kong.

Visit Pine Care's Official Website
12
centres
1,600+
residential places
700+
healthcare professionals

  • Pine Care

    Founded in 1989, Pine Care provides residential and day care services, as well as rehabilitation, with the motto of "Respecting the Elderly as Family". It is committed to set a new standard of elderly care in Hong Kong. 

    Pine Care has won recognitions from all walks of life through its professional teams, comprehensive care programmes, and industry accreditations including certification from the Hong Kong Association of Gerontology and ISO 9001 Quality Management System. 


    The Independent Quality Assurance Committee, which comprises elderly residents, family members, and independent personnel, provides fresh perspectives on operations by offering unbiased opinions and suggestions, further enhancing overall quality standards. 

  • Residential Care Home For The Elderly

    Pine Care operates 12 care homes with more than 1,600 beds across Hong Kong.  As a top-tier service provider under the Government's “Enhanced Bought Place Scheme (EBPS)” and the “Residential Care Service Voucher Scheme (RCSV)”, Pine Care also manages a Government-funded contract home, delivering flexible short-term and long-term care solutions.

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  • Silverage Collection

    The Silverage Collection is designed to offer exceptional yet affordable residential care options tailored for elderly individuals seeking for high-quality elderly care services. This collection includes Pine Residence, Pine Care Point, and Pine Care Place, providing an elegant living environment combined with comprehensive medical, nursing, and personal care services. 

    Guided by the philosophy of “Graceful Living”, the collection emphasises safe and comfortable living spaces, professional nursing care, personalised rehabilitation, and holistic mental health support. By integrating innovation, compassion, and hospitality, the Silverage Collection empowers seniors to live with dignity, autonomy, and fulfillment.

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  • Research Driven Senior Living

    Chinachem Group has been collaborating with institutions and organisations to explore how urban design can better support ageing in place. With the goal of shaping future senior living developments and improving housing solutions for seniors—enabling them to live independently while maintaining a high quality of life—these efforts have led to the following key publications:

     

    Residential Design Guide for Healthy Ageing in Hong Kong (2024) -Developed in partnership with CUHK Jockey Club Institute of Ageing, this serves as a practical reference for developers, architects, and policymakers.

     

    Click here to view the Residential Design Guide (2024)

     

    Senior Housing Report (2023) – Published with Urban Land Institute, this report provides insights into Hong Kong’s ageing population and housing needs.

     

    Click here to view the Senior Housing Report (2023)

Get to Know Pine Care's Silverage Collection

  • Watch Video

    Pine Residence,
    a flagship residential care home on Hong Kong Island

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  • Watch Video

    Pine Care Point,
    a brand-new dementia-friendly designed care home for the elderly

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  • Watch Video

    Pine Care Place,
    360-degree virtual tour of Sliverage Collection

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  • Watch Video
    Pine Residence,
    a flagship residential care home on Hong Kong Island

    Learn more
  • Watch Video
    Pine Care Point,
    a brand-new dementia-friendly designed care home for the elderly

    Learn more
  • Watch Video
    Pine Care Place,
    360-degree virtual tour of Sliverage Collection

    Learn more
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